Strategy

Processes and tips for devising and deploying digital marketing strategies for your solar dealership.

• Key recommendations to LG Dealers
• The XEN Solar Business Canvas Overview
• Prepare a graphic design brief
• Create a campaign brief
• Using an Insights doc for your solar business
• Set up an SEMRush Project for your solar website
• Understand your solar business' audience with a Journey Canvas
• Solar digital marketing strategy
• Create campaign URLs with UTM parameters for tracking (using Google Campaign URL Builder)
• Set up and use a Marketing Scorecard for your solar business
• Running an Annual Marketing Review meeting for your solar dealership
• Prepare a Content Voice doc for your solar business
• Running a solar digital marketing campaign
• Promoting your CEC accreditation