Strategy
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      Create campaign URLs with UTM parameters for tracking (using HubSpot Tracking URL Builder)

      Create URLs with tracking so you see click and session activity from any campaign in HubSpot

      • Navigate to HubSpot's Tracking URL Builder tool
        • Click the settings icon
        • In the left sidebar menu, go Tracking & Analytics > Tracking URLs

      Screenshot_82


      • Click the orange button "Create tracking URL"
      • Copy and paste your URL into the builder under "Original URL"
        HubSpot URL Builder Original URL

       

      • Determine your source and medium for the campaign (no spaces, lowercase recommended)
        i.e. source: newsletter, medium: email
        i.e. source: linkedin, medium: paidsocial
      • Give your campaign a name 
        i.e. Test | Test 1