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Create campaign URLs with UTM parameters for tracking (using HubSpot Tracking URL Builder)

Create URLs with tracking so you see click and session activity from any campaign in HubSpot

  • Navigate to HubSpot's Tracking URL Builder tool
    • Click the settings icon
    • In the left sidebar menu, go Tracking & Analytics > Tracking URLs

Screenshot_82

  • Click the button "Create tracking URL"
  • Copy and paste your URL into the builder under "Original URL"
    Create Tracking URL in HubSpot

 

  • Define Campaign Parameters (your source and medium for the campaign)
    • Source: Select or enter your source from the dropdown menu (e.g., instagram, email, newsletter).
    • Medium: Select your marketing medium from the dropdown (e.g., paidsocial, cpc, organic-social).
    • Campaign Name: Assign a clear, identifiable name to your campaign (e.g., test-xen)
  • Save & Copy your URL
    • Click Create to finalise.
    • Once created, your link will appear in the Tracking URL Builder dashboard table.

XEN Tracking URL Builder Dashboard

  • Pro Tip: Using the Shortened URL

    • For cleaner posts, especially on social media platforms like Instagram, or LinkedIn where long URLs look cluttered,HubSpot automatically generates a shortened version of your link

      • Locate your newly created URL in the dashboard table.
      • Hover over the campaign row and click Copy short URL.
      • Paste thisshort link directly into your social posts. It will still fully track all original UTM parameters while keeping your text clean.

HubSpot Tracking URL Shortened