Create campaign URLs with UTM parameters for tracking (using HubSpot Tracking URL Builder)

Create URLs with tracking so you see click and session activity from any campaign in HubSpot

  • Navigate to HubSpot's Tracking URL Builder tool
    • Click the settings icon
    • In the left sidebar menu, go Tracking & Analytics > Tracking URLs


  • Click the orange button "Create tracking URL"
  • Copy and paste your URL into the builder under "Original URL"
    HubSpot URL Builder Original URL


  • Determine your source and medium for the campaign (no spaces, lowercase recommended)
    i.e. source: newsletter, medium: email
    i.e. source: linkedin, medium: paidsocial
  • Give your campaign a name 
    i.e. Test | Test 1