Create campaign URLs with UTM parameters for tracking (using Google Campaign URL Builder)

Create URLs with tracking so you see click and session activity from any campaign in Google Analytics

Navigate to Google's Campaign URL Builder tool:

  • Copy and paste your landing page URL into the builder
  • Determine your source and medium for the campaign (no spaces, lowercase recommended)
    i.e. source: newsletter, medium: email
    i.e. source: linkedin, medium: paidsocial
  • Give your campaign a name (no spaces, lowercase recommended)
    i.e. campaign: xensolar-tour

Here's a quick process video showing you the tool in action: