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Set up Google Analytics 4 (GA4)

Set up Google Analytics 4 (GA4) alongside your Universal Analytics (UA) property.

Set up GA4

  1. Go to https://analytics.google.com/ 
  2. Click the Settings cog and then click Create at the top left, then select Property from the dropdown options
  3. Add the details. Property name = Website URL


  4. Continue clicking next

  1. Click Go to your GA4 property

  2. In the Setup Assistant, click Tag installation

  3. Select your Web stream, or add a new Web stream if none exist
  4. Here you'll find your GA4 Measurement IDWeb stream details


Option 1 (Ideal): Add the GA4 Tag to Google Tag Manager (GTM)

  1. Open the Google Tag Manager container that’s implemented on your website
  2. Go to Tags
  3. Click New

  4. Click Tag Configuration and select Google Tag and trigger on All Pages ga4-config
  5. Enter the Measurement ID: G-XXXXXXXXXX. You can find the Measurement ID in your Web stream details
    Web stream details
    Web stream details
  6. Save your tag configuration.
  7. Submit your workspace changes for the tag to go live on the website

Option 2: Add the GA4 Tag to HubSpot

  1. Go to HubSpot Settings > Website > Pages
  2. Click on the Integrations tab
  3. Decide if you want to apply the GA4 tracking to all domains, or just some. You can access your domains here:
  4. Enter your GA4 Measurement ID

  5. Save your changes

Next Steps

Now that GA4 is on your website you'll want to:

  1. Check that GA4 is tracking correctly
  2. Set up Conversions in GA4
  3. Links other Google accounts to GA4 (Google Search Console, Google Ads)