Connect Google Search Console (GSC) and Google Ads to Google Analytics 4 (GA4)
Make sure these essential Google products are connected to your GA4 property
- Go to your GA4 property.
- Click the Settings cog and scroll down to the Product Links
![](https://www.xenkb.com/hubfs/image-png-Jun-24-2022-02-11-10-42-AM.png)
Connect Google Ads
- Click on Google Ads Links
- Click Link
- Click Choose Google Ads accounts
![](https://www.xenkb.com/hubfs/image-png-Jun-24-2022-02-12-30-24-AM.png)
- A list of the Google Ads accounts you manage will appear. Select the one you want to link to GA4 and then click Confirm.
Connect Google Search Console
- Click on Search Console Links
- Click Link
- Click Choose accounts
![](https://www.xenkb.com/hubfs/image-png-Jun-24-2022-02-13-34-29-AM.png)
- A list of the Google Search Console accounts you manage will appear. Select the one you want to link to GA4 and then click Confirm.