Connect Google Search Console (GSC) and Google Ads to Google Analytics 4 (GA4)

Make sure these essential Google products are connected to your GA4 property

1. Go to your GA4 property.
2. Click the Settings cog and scroll down to the Product Links
   
   

Connect Google Ads

1. Click on Google Ads Links
2. Click Link
3. Click Choose Google Ads accounts
   
   
4. A list of the Google Ads accounts you manage will appear. Select the one you want to link to GA4 and then click Confirm.

Connect Google Search Console

1. Click on Search Console Links
2. Click Link
3. Click Choose accounts
4. A list of the Google Search Console accounts you manage will appear. Select the one you want to link to GA4 and then click Confirm.