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Creating a Suppression List in HubSpot
Create a suppression list that you can use to exclude contacts from Workflows and emails.
Creating lists
- Cleanse your contact list with Neverbounce and sync back contacts to HubSpot. Process: Cleanse your contact list emails with Neverbounce
- Create an active list of invalid contacts from NeverBounce using this filter
- Create a static list - you can name this 'GLOBAL | Suppression | Static'. There will be no filters used for this list because contacts should be added to it manually.
- Create an active list - you can name this 'GLOBAL | Suppression | Active'.
- Add the following filters to the active suppression list:
Where to use the active GLOBAL Suppression list
- Workflows: add it to a contact-based Workflow that sends external marketing emails
- Emails: when sending a Regular email, add this to the 'Don't send to' field