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Steps to Implement Personalised Sender in HubSpot Email

Email Personalisation Guide

Step 1: Open the "Content" Tab and "From" Section

  • Inside your email draft, go to the Content tab at the top left

  • Click into the From section in top middle. This is where you usually set the subject line and preview text etc

Subject Line and Sender in HubSpot Email

Step 2: Set the "From name" Variable

  • Click into the From name field.

  • Click the Add personalization token

  • Insert your token type

    • In this case, it is the Contact

  • Select Contact owner > Full Name as token

HubSpot Email Add Personalization Token

HubSpot Email Fallback Value

Tip: Add a "Fallback" value like XEN Team for contacts without an assigned owner.

Step 3: Set the "From address" Variable

  • Click into the From address field.

  • Click the Add Personalization token button again.

  • Insert your token type: In this case, it is the Contact owner > Email

2026-02-16 11_44_12-Edit Email _ Keren _ Test email-1

Add Personalisation Token in HubSpot Email

HubSpot Email From Sender Email Address

Tip: You can set fallback to a central marketing email as the Reply-to address