Running a solar specials campaign

How to set up and run a solar specials campaign

Who should run the Specials Campaign?

• Solar Installers who regularly run specials (seasonal/monthly/etc)

Key Campaign Components:

• Landing Page (5 hours or could be an existing specials page)
• Thank You Page (2 hours)
• Ad Copy (1 hour)
• Facebook and Google Ads creative (3 hours)

Example Messaging:

• Check out our recent solar specials
• Thinking about installing solar? Now is a great time - check out our specials

Expected lead types:

• Middle of funnel leads
• Aware of solar as a solution
• Looking for a good deal