Solar Campaigns
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      1. XEN Knowledge Base
      2. Solar Dealers
      3. Solar Campaigns

      Running a solar specials campaign

      How to set up and run a solar specials campaign

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      Who should run the Specials Campaign?

      • Solar Installers who regularly run specials (seasonal/monthly/etc)

      Key Campaign Components:

      • Landing Page (5 hours or could be an existing specials page)
      • Thank You Page (2 hours)
      • Ad Copy (1 hour)
      • Facebook and Google Ads creative (3 hours)

      Example Messaging:

      • Check out our recent solar specials
      • Thinking about installing solar? Now is a great time - check out our specials

      Expected lead types:

      • Middle of funnel leads
        • Aware of solar as a solution
        • Looking for a good deal