Running a solar specials campaign
How to set up and run a solar specials campaign
![xen solar-KB article banner-1-12](https://www.xenkb.com/hs-fs/hubfs/Playbook%20banners/xen%20solar-KB%20article%20banner-1-12.jpg?width=688&height=360&name=xen%20solar-KB%20article%20banner-1-12.jpg)
Who should run the Specials Campaign?
- Solar Installers who regularly run specials (seasonal/monthly/etc)
Key Campaign Components:
- Landing Page (5 hours or could be an existing specials page)
- Thank You Page (2 hours)
- Ad Copy (1 hour)
- Facebook and Google Ads creative (3 hours)
Example Messaging:
- Check out our recent solar specials
- Thinking about installing solar? Now is a great time - check out our specials
Expected lead types:
- Middle of funnel leads
- Aware of solar as a solution
- Looking for a good deal