Running a solar specials campaign

How to set up and run a solar specials campaign

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Who should run the Specials Campaign?

  • Solar Installers who regularly run specials (seasonal/monthly/etc)

Key Campaign Components:

  • Landing Page (5 hours or could be an existing specials page)
  • Thank You Page (2 hours)
  • Ad Copy (1 hour)
  • Facebook and Google Ads creative (3 hours)

Example Messaging:

  • Check out our recent solar specials
  • Thinking about installing solar? Now is a great time - check out our specials

Expected lead types:

  • Middle of funnel leads
    • Aware of solar as a solution
    • Looking for a good deal