Set up default values for email personalisation in HubSpot

1. Navigate to Settings > Tools > Marketing > Email
   
2. In the Configuration tab, click on the Personalisation tab
   
3. Contact property defaults: Click Edit defaults
4. Search for 'first name' - this is one of the main contact properties you will want to set a default value for: 
   
5. Click on First name and set the default to 'there': 
   
6. The reason we recommend this is so that in emails you can use personalisation like so.
   
   If First name is known:
   Hi <First name>, 
   
   If First name is unknown:
   Hi there,
7. Company property defaults: Click Edit defaults
8.  Search for 'Company name' - this is one of the main Company properties you will want to set a default value for: 
   
9. We set the default to 'your company' because it may be used in the middle of a sentence.
   
   If Company name is known:
   We are looking forward to working with <Company name>. 
   
   If Company name is unknown:
   We are looking forward to working with your company.