- XEN Knowledge Base
- Solar Dealers
- Solar Campaigns
Running the value and premium solar offers campaign
How to setup and run the value and premium solar offers campaign
![xen solar-KB article banner-1-11](https://www.xenkb.com/hs-fs/hubfs/Playbook%20banners/xen%20solar-KB%20article%20banner-1-11.jpg?width=688&height=360&name=xen%20solar-KB%20article%20banner-1-11.jpg)
Who should run the Value and Premium Solar Offers Campaign?
- Solar Installers who have a range of options for buyers: from budget to premium
Key Campaign Components:
- Landing Page (6 hours)
- Thank You Page (2 hours)
- Ad Copy (1 hour)
- Facebook and Google Ads creative (3 hours)
- TY Email (2 hours)
Example Messaging:
- A solar system for every budget
- Check out our value and premium solar packages
Expected lead types:
- Top of funnel to Middle of funnel leads
- Aware of solar as a solution
- Researched enough that they know off grid might be an option/the option for them
- Looking for either budget or premium systems