Running the value and premium solar offers campaign

How to setup and run the value and premium solar offers campaign

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Who should run the Value and Premium Solar Offers Campaign?

  • Solar Installers who have a range of options for buyers: from budget to premium

Key Campaign Components:

  • Landing Page (6 hours)
  • Thank You Page (2 hours)
  • Ad Copy (1 hour)
  • Facebook and Google Ads creative (3 hours)
  • TY Email (2 hours)

Example Messaging:

  • A solar system for every budget
  • Check out our value and premium solar packages


Expected lead types:

  • Top of funnel to Middle of funnel leads
    • Aware of solar as a solution
    • Researched enough that they know off grid might be an option/the option for them
    • Looking for either budget or premium systems