How to set up and run the the SMS campaign
Who should run the SMS Campaign?
- Solar Installers who want to automate follow ups or campaigns via SMS messaging
- Solar Installers who have used email, organic and paid marketing before but have not tested SMS with their database
Key Campaign Components & Development Time:
- HubSpot Portal access (1 hour)
- MessageMedia subscription through XEN (1 hour)
- SMS workflow (6 hours)
- HubSpot Lists (1 hour)
- HubSpot Reporting (2 hours)
- Hi <<firstname>>, <<dealer name>> here. Are you interested in going solar this year? Feel free to give me a call or text and I’d be happy to answer any questions or provide a free quote.
- Hi <<firstname>>. At <<dealer name>> we currently have some amazing specials on solar and battery packages. If you were interested in going solar, now is a great time.
- Also good for following up deals in the pipeline that have not progressed
Expected lead types:
- Middle of funnel leads
- In dealer’s database
- Phone number given in a form submission
- Possibly already has a deal open but hasn’t progressed
- Needs reassurance and trust
- Needs multiple touch points to progress down the funnel