Running a retargeting campaign

How to set up and run the retargeting campaign

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Who should run the Retargeting Campaign?

  • We recommend retargeting campaigns for all dealers as part of your campaign stack

Key Campaign Components:

  • Landing Page (could be an existing page on the website, 1 hour to review tracking)
  • Thank You Page (2 hours)
  • Ad Copy (1 hour)
  • Facebook and Google Ads creative (3 hours)

Example Messaging:

  • Still thinking about installing solar? Talk to us first
  • Don’t forget to get your free quote with us

Expected lead types:

  • Middle of funnel leads
    • Has visited the dealer site already
    • Aware of services
    • Looking for solar/battery solutions