Running a retargeting campaign

How to set up and run the retargeting campaign

Who should run the Retargeting Campaign?

• We recommend retargeting campaigns for all dealers as part of your campaign stack

Key Campaign Components:

• Landing Page (could be an existing page on the website, 1 hour to review tracking)
• Thank You Page (2 hours)
• Ad Copy (1 hour)
• Facebook and Google Ads creative (3 hours)

Example Messaging:

• Still thinking about installing solar? Talk to us first
• Don’t forget to get your free quote with us
  
  

Expected lead types:

• Middle of funnel leads
• Has visited the dealer site already
• Aware of services
• Looking for solar/battery solutions