Running a product brochure campaign

How to set up and run the product brochure campaign

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Who should run the Product Brochure Campaign?

  • Solar Installers who want to communicate their offerings beyond solar (batteries, inverters, EV charging, etc)

Key Campaign Components & Development Time:

  • Landing Page (4 hours)
  • Thank You Page (2 hours)
  • Product Brochure (10 - 20 hours depending on content)
  • Facebook and Google Ads creative (3 hours)
  • Email Nurture (10 hours)

Example Messaging:

  • There’s more to <<insert Business Name Here>>
  • Interested in solar but not sure which installer to choose?
  • See our product brochure
  • See how we can help


Expected lead types:

  • Middle of funnel to Bottom of funnel leads
    • Has researched solar
    • Might know what brands they want
    • Now looking for the right installer
    • Need to develop trust and make a great impression
    • Suggest nurturing


Development time:

4 weeks to market to allow time for development of the product brochure. Shorter if a good product brochure already exists.