Running a product brochure campaign

How to set up and run the product brochure campaign

Who should run the Product Brochure Campaign?

• Solar Installers who want to communicate their offerings beyond solar (batteries, inverters, EV charging, etc)

Key Campaign Components & Development Time:

• Landing Page (4 hours)
• Thank You Page (2 hours)
• Product Brochure (10 - 20 hours depending on content)
• Facebook and Google Ads creative (3 hours)
• Email Nurture (10 hours)

Example Messaging:

• There’s more to <<insert Business Name Here>>
• Interested in solar but not sure which installer to choose?
• See our product brochure
• See how we can help

Expected lead types:

• Middle of funnel to Bottom of funnel leads
• Has researched solar
• Might know what brands they want
• Now looking for the right installer
• Need to develop trust and make a great impression
• Suggest nurturing

Development time:

4 weeks to market to allow time for development of the product brochure. Shorter if a good product brochure already exists.