Running a considering solar campaign

How to set up and run the considering solar campaign

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Who should run the Considering Solar Campaign?

  • Solar Installers who are in the LG partner network
  • Solar Installers looking for top of funnel leads

Key Campaign Components & Development Time:

  • Landing Page (4 hours)
  • Thank You Page (2 hours)
  • Considering Solar Guide (2 hours)
  • Facebook and Google Ads creative (3 hours)
  • Email Nurture (10 hours)

Example Messaging:

  • Interested in installing solar? Read this first.
  • The complete guide to considering solar.
  • Read the complete guide to considering solar.


Expected lead types:

  • Top of funnel leads
    • New to solar
    • Researched a little
    • Want to learn more about solar and understand if it is worth it
    • Requires nurturing to move down the funnel


Development time:

3-4 weeks to market to allow time for page development, creative and nurture set up.