Running a competitor campaign

How to set up and run the the competitor campaign

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Who should run the Competitor Campaign?

  • We recommend competitor campaigns for all dealers as part of your campaign stack

Key Campaign Components:

  • Landing Page (could be an existing page on the website, 1 hour to review tracking)
  • Thank You Page (2 hours)
  • Google Ads Ad Copy (1 hour)
  • Facebook and Google Ads creative (3 hours)

Example Messaging:

  • Call out specific service areas in ad copy
  • Looking for a solar installation in <<area>>? Talk to our team today for your free quote
  • Request a quote today
  • Learn more about how we can help you with solar


Expected lead types:

  • Top of funnel to Middle of funnel leads
    • Usually a cold audience, broad targeting
    • Is interested in solar based on their google search queries
    • Target your key competitors so you show up in searches with their brand name