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Naming conventions in HubSpot for Solar Dealer portals

Here are some naming conventions to follow for your Solar Dealer HubSpot portal

Naming Conventions


  • Landing Pages: [Company Name] | [Campaign Name] | LP
    • e.g. XEN Solar | Commercial Solar | LP
  • Thank-You Pages: [Company Name] | [Campaign Name] | TYP
    • e.g. XEN Solar | Commercial Solar | TYP
  • Website Pages: [Company Name] | [Page Name]
    • e.g. XEN Solar | Commercial Solar Services
  • Campaigns: campaign-name
    • e.g. xen-solar-commercial
    • use a hyphen instead of spaces, all lowercase
  • Lists, CTAs, Forms, Contacts Saved Views: [Company Name] | [Campaign Name]
    • e.g. XEN Solar | Commercial Solar
  • Thank You Workflows, Thank You Emails: [Company Name] | [Campaign Name] | TY
    • e.g. XEN Solar | Commercial Solar | TY
  • Nurture Workflows, Nurture Emails: [Company Name] | [Campaign Name] | Nurture
    • e.g. XEN Solar | Commercial Solar | Nurture
  • Image Filenames: 
    • use a hyphen instead of spaces, all lowercase

    • should be descriptive but not long

      • eg. xen-solar-commercial-panel-installation-sydney
    • should be uploaded into a relevant folder (don't upload into the root files folder as these will easily get lost)
  • File Folders: 
    • use a hyphen instead of spaces, all lowercase
      • e.g. xen-solar-commercial

Why use Naming Conventions in HubSpot?

  • Makes it easy to search for and find the things you are looking for in HubSpot
  • Makes it easy for new employees or agencies to understand the assets and items in your portal