Manage your Facebook Ads

Processes and tips for monthly Facebook Ads management

When managing Facebook Ads, make sure you review the ad account once a month for insights and recommendations.

Check data for the last 30 days (or increase this range if you want to see the past 6 months for example)

What to look out for when managing Facebook Ads:

  1. Review which campaigns are running
  2. Review if any campaign Ad Sets have Learning Limited status (this means they need some optimisation)
  3. Review results
    1. Review cost per conversion on Conversion campaigns
    2. Review cost per click on Traffic campaigns
    3. etc
  4. Review the Frequency (if it's over 3 the campaign should be reviewed and optimised)
    1. To view Frequency select the Delivery Columns option in Ads Manager