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Integrating Google Tag Manager into HubSpot

Here's a quick process on adding the Google Tag Manager (GTM) into HubSpot.

Before connecting GTM to HubSpot, make sure tags like Google Analytics, Facebook or LinkedIn pixels are installed in GTM.

Add Google Tag Manager (GTM) ID to HubSpot

  1. Login to your GTM account and copy your ID. It's located on the upper right corner of your account:
    GTM ID
  2. Log in to your HubSpot account, click the settings ⚙️ icon in the main navigation bar
  3. In the left sidebar menu, navigate to Website>Pages
  4. Click the Integrations tab

  5. Google Tag Manager HubSpot Integration
  6. Tick the Integrate with Google Tag Manager tickbox
  7. Paste the GTM ID you copied from step 1

Note: assuming you already have the Google Analytics tag added to GTM, you don't need to set up/tick this box in HubSpot:

google-analytics-settings-hubspot