Lesson 5: Understanding Marketing CRM in HubSpot

In this lesson you will learn how to navigate through different views and how to customise them to your convenience



Contacts View:

  • Navigate to Contacts > Contacts for the all contacts view
  • Total contact records are displayed at the top
  • Various default views available:
  1. All Contacts
  2. My Contacts
  3. Unassigned Contacts
  • Custom views can be created.
  • Filters can be applied based on properties like contact owner, create date, last activity date, and lead status.
lesson 5 contacts view

Customising Views:

  • Click on All Views to see and select available views.
  • Creating a new view involves setting up filters based on various contact properties.
  • Contact owner, create date, last activity date, and lead status are common filters.
  • Custom filters can be applied using any contact property in HubSpot.
lesson 5 all views

Table View Customisation:

  • Edit columns to select and rearrange displayed data.
  • Inline editing is available for certain fields like phone number.
  • Contacts are sorted by create date, with the most recent ones appearing first.
  • Pagination may be necessary for large contact databases.

Individual Contact Record:

  • Basic layout shared across contacts, deals, and tickets in HubSpot.
  • Details pane on the left displays contact information, communication subscriptions, and website activity.
  • Settings menu allows customisation of the left sidebar.
  • Properties and sections can be added or modified to suit preferences.
lesson 5 individual contact

Overview and Activities:

  • Overview tab provides a snapshot of contact details and recent activities.
  • Activities tab displays a comprehensive history of interactions with the contact.
  • Filter options are available to refine displayed activities.
lesson 5 overview

Associations:

  • The right-hand sidebar shows associations like companies, deals, tickets, and attachments.
  • Also displays list of memberships, workflows, subscriptions, and integrations.

By understanding these aspects, users can efficiently manage and utilise the CRM functionalities within HubSpot for marketing purposes.