Explore two essential analytics tools in HubSpot: Traffic Analytics and Campaign Analytics
In addition to dashboards and reports, HubSpot provides a suite of analytics tools designed to help users gain deeper insights into their marketing and website performance. These tools offer valuable data-driven insights to assess what's working effectively and identify areas for improvement.
1. Traffic Analytics:
- Located under "Reports" > "Traffic" tracks the sources, pages, topics, and campaigns driving traffic to your website.
- Users can customise the date range to analyse traffic trends over a specific period.
- The report offers insights into various traffic sources, including organic search, social media, email marketing, paid search, direct traffic, and campaigns.
- Metrics such as sessions, new contacts, bounce rate, and session length provide a comprehensive overview of website performance.
- Users can drill down into specific traffic sources to analyse the effectiveness of each channel in driving new contacts and conversions.
- By sorting sources based on metrics like new contacts or session length, users can prioritise and optimise their marketing strategies accordingly.
2. Campaign Analytics:
- Accessible under "Marketing" > "Campaigns" Campaign Analytics evaluates the performance of marketing campaigns and their impact on lead generation and customer acquisition
- Users can set custom date ranges to analyse campaign performance over time.
- The report focuses on influenced contacts, highlighting interactions such as ad clicks, email opens, landing page views, and form submissions.
- Key metrics include sessions, new contacts, closed deals, and unique marketing influences attributed to each campaign.
- By examining metrics across different campaigns, users can identify top-performing initiatives and allocate resources effectively.
- Campaign Analytics provides actionable insights to refine marketing strategies and optimise campaign performance based on data-driven analysis.