How to find your top-performing organic website content with Google Analytics 4 (GA4) and Universal Analytics (UA)

The steps below will show you how to find your most viewed website content in Google Analytics

In GA4

  • In your GA4 dashboard, navigate to  Reports

  • Select 'Engagement', and 'Pages and screens'

  • You can further filter by adding medium and search 'organic' as shown below

  • Make sure to also update the date range on the upper right hand
  • This view will show you the top viewed pages organically

In Universal Analytics

You can find the same report under Behavior>Site Content > All Pages