Create and Edit Competitor Lists on HubSpot

This article contains steps on how you can create a competitor list and exclude it from your marketing campaigns and emails.

  • Log in to HubSpot.
  • In the navigation menu, select Contacts then click Lists.

  • On the upper right side, click Create List.
  • Select Contact-based.
  • Choose Active list.
  • Type your List Name and click Next.

Select the Contact properties filter.

  • Scroll down and select Email domain, or you can simply type it in the search bar.
  • Select the ends with any of filter, and type in your competitors' email domain.
    i.e. ends with any of:
  • Once you've added all your competitors, click Apply filter and Save.
  • Wait for your list to finish populating before using it on your campaigns.