Create a Call to Action (CTA) in HubSpot

  1. Navigate to Marketing > Lead Capture > CTAs
  2. Click Create CTA
  3. Add your CTA text, styles and links here
  4. Give your CTA a descriptive name (so you know what the CTA is for)
  5. Give your CTA a campaign (so you can report on CTA clicks and views)
  6. Then click Save