Running a commercial solar campaign

How to set up and run a commercial solar campaign playbook

Who should run the Commercial Solar Campaign?

• Solar Installers looking to increase commercial solar installations
• Solar Installers looking to test the commercial solar installation market in their area

Key Campaign Components:

• Landing Page (6 hours)
• Thank You Page (2 hour)
• Optional: Commercial Solar Guide (10 hours)
• Ad Copy (1 hour)
• Facebook and Google Ads creative (3 hours)
• Email Nurture (5 hours)

Example Messaging:

• Guide to Commercial Solar
• Everything you need to know about solar for your business
• Interested in going solar?
• Does your business need solar?

Expected lead types:

• Top of funnel leads
• Business owners 
• Maybe cold leads
• Need to be convinced of benefits of solar for their business