How to check if you have a Direct Traffic Problem

Here's how to quickly check if you have a Direct Traffic problem

From Google Analytics Reports

  • Go to this report: Acquisition > Channels
  • Check the list of Channels in order of number of Users.

If Direct Traffic is in position 1 or 2, or has a large % share of the total users, you may have a Direct Traffic problem.

From HubSpot Reports

  • In your HubSpot account, navigate to Reporting > Reports
  • In the left sidebar menu, select Marketing > Web traffic analysis.

Check the list of Sources in order of number of Sessions.

If Direct Traffic is in position 1 or 2, or has a large % share of the total sessions, you may have a Direct Traffic problem.

HubSpot Direct Traffic