Attribution Tools Checklist
Make sure you have these tools set up to ensure attribution success
You should have these tools set up:
- Google Search Console (GSC)
- Google Analytics (GA)
- With Goals set up
- Connect GA with GSC
- Connect GA with Google Ads
- Pixels
- Facebook Pixel
- LinkedIn Insight Tag
- Twitter Universal Insight Tag (if using)
- Pinterest Tag (if using)
- Google Ads
- Import Goals from GA
- HubSpot
- Turn off Cookie Popups unless needed for GDPR
- Turn on Email Tracking Settings
- Integrate HubSpot with Ad Accounts
- Integrate HubSpot with Social Accounts
- Google Tag Manager (GTM)
- Insert GA (and GA4)
- Insert Pixels
- Insert HubSpot (if not using WordPress or HubSpot CMS)
- Insert GTM on your website