Attribution Tools Checklist

Make sure you have these tools set up to ensure attribution success

You should have these tools set up:

  • Google Search Console (GSC)
  • Google Analytics (GA)
    • With Goals set up
    • Connect GA with GSC
    • Connect GA with Google Ads
  • Pixels
    • Facebook Pixel
    • LinkedIn Insight Tag
    • Twitter Universal Insight Tag (if using)
    • Pinterest Tag (if using)
  • Google Ads
    • Import Goals from GA
  • HubSpot
    • Turn off Cookie Popups unless needed for GDPR
    • Turn on Email Tracking Settings
    • Integrate HubSpot with Ad Accounts
    • Integrate HubSpot with Social Accounts
  • Google Tag Manager (GTM)
    • Insert GA (and GA4)
    • Insert Pixels
    • Insert HubSpot (if not using WordPress or HubSpot CMS)
  • Insert GTM on your website