Attribution
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      3. Attribution

      Attribution Tools Checklist

      Make sure you have these tools set up to ensure attribution success

      You should have these tools set up:

      • Google Search Console (GSC)
      • Google Analytics (GA)
        • With Goals set up
        • Connect GA with GSC
        • Connect GA with Google Ads
      • Pixels
        • Facebook Pixel
        • LinkedIn Insight Tag
        • Twitter Universal Insight Tag (if using)
        • Pinterest Tag (if using)
      • Google Ads
        • Import Goals from GA
      • HubSpot
        • Turn off Cookie Popups unless needed for GDPR
        • Turn on Email Tracking Settings
        • Integrate HubSpot with Ad Accounts
        • Integrate HubSpot with Social Accounts
      • Google Tag Manager (GTM)
        • Insert GA (and GA4)
        • Insert Pixels
        • Insert HubSpot (if not using WordPress or HubSpot CMS)
      • Insert GTM on your website